MEI DESIGN, an underwear startup, launched their first product

and needed product photography for e-commerce and lifestyle photography for marketing and social media. The founder, May, had a clear brand message and vision for her launch, but she needed a creative partner to fully flesh out her ideas. May let me run with her concept, producing and directing her first ever photoshoot with a full team to capture photo, video, and BTS for social media. 

"Welcome to Mei Design, where comfort meets inspiration. Founded by May, Mei Design is more than just a brand—it's a movement to empower women to feel their best every day. The name "MEI" stands for "Make Everyday Inspiring," and it also means "beauty" in Chinese, reflecting May's maiden name and her vision for the brand."

brand launch